Mother Jones, July 5, 2013
By Kate Sheppard
The coal industry is worried about environmental threats. Not threats like climate change, superstorms, or wildfires. Threats posed by environmentalists.
In May, the American Coal Council—an industry group whose membership includes the biggest coal producers and consumers in the US—hosted a webinar called “What Environmental Activists Are Planning for Coal in 2013.” As the invitation put it, “Using social media and community organization tactics, these groups are savvy, motivated and may be off your radar.” The industry has begun to refer to this kind of strategy as a “war on coal” that aims to stop pollution from coal-fired power plants.
Meredith Xcelerated Marketing, a New York-based marketing firm that works with businesses like Kraft Foods, Coca-Cola, and Bank of America, put together the presentation on the “environmental threats” posed by groups like 350.org, Sierra Club, and Organizing for America (the activist group spun off from Obama’s election campaign). Mother Jones obtained a copy of their slideshow. Using newspaper headlines and promotional materials from environmental groups, MXM’s presentation points out all the ways environmental activists have found success in taking on coal.